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CHANEL 101: Microchip
Not only Chanel Recently, but many designer houses have also introduced new and innovative methods to protect the integrity of their products so they won't be counterfeited.
In April 2021, Chanel launched a new approach for authenticating and tracking the lifetime of handbags and their WOCs. Existing hologram serial stickers and authentication cards are implanted digitally with a microchip. As a result, some bags (excluding some of its small bags and belt bags) from, and subsequently, the 21A collection will be microchipped.
The microchip that caches all the authentication data on the bag is implanted inside using NFC (near-field communication) and blockchain technology. These microchip stores data that is virtually impossible to rework or modify once on record. For example, information coded into the chip contains where the bag was manufactured and the elements used in constructing the bag. The scannable chip also verifies other details about the bag's life cycle – from creation to distribution, purchase, and repairs.
- Did you know? Authentication cards and serial numbers can be easily counterfeited. Microchips provide a more secure way of authenticating Chanel's items; they are also impossible to replicate. It will be easier to distinguish an authentic bag from a "superfake," granting you more peace of mind that your bag is authentic!
- Chanel's previous serial stickers and authenticity cards may vanish or wear off by years; these two crucial proofs of authenticity may cause authentic bags to devalue in the resale market. Now that bags are digitally implanted, one would no longer have to fear to misplace or damaging their authentication proofs.
